We are proud to announce that Alexander Lenouvel Hansen has been appointed as General Manager for Tropiq Ethiopia. He will be responsible for the day-to-day management of the Tropiq team in Addis Ababa, overseeing quality coffee selection, milling, logistics and QC services.
We are very confident in Alex’s capacity to oversee our operations on the ground in Ethiopia. He has extensive experience in both sourcing and sales, and has been the East Africa Buyer for our sister company, Nordic Approach, for the last year. He began his specialty coffee career working for an importer in its lean start-up days, where his role covered many responsibilities including logistics, lab, sales and buying. To better understand the origin side of the supply chain, he worked stints in Nicaragua and Burundi, before joining the Nordic Approach team in 2018.
For Alex, a move to origin is the natural next step in his career. “When it comes to maintaining quality and traceability throughout a coffee’s value chain, there is no substitute for being on the ground,” he said.
The Tropiq Ethiopia team work on the ground in Addis Ababa, in partnership with the Tropiq management team based in Oslo, Norway. Ethiopia is the cornerstone of our business and one of the most complicated origins for specialty coffee. Having people on the ground, shepherding our coffee through the complex and bureaucratic process of milling and transportation, ensures we get our coffees to port as soon as possible.
Morten Wennersgaard, founder of Tropiq and Nordic Approach said “We’re excited to have Alexander in this leadership role for Tropiq Ethiopia. He excels in the crucial task of building relationships with coffee professionals at origin, plus he understands the needs and expectations of specialty roasters.”
Alex is already in Addis and preparing the team for the upcoming harvest. He will be hosting Tropiq clients this November from the 22nd to the 29th. Get in touch with Alex to join this trip, or arrange another time to visit.